Getting Back on Track

Phew, getting past the more human side of life and design; I would like to start to enjoy the finer sides of blogging about packaging once again.
I recently moved to the Dallas area and started a job as a waitress at a new restaurant. This place is absolutely wonderful. It's based upon simple dining-things you always go to on a menu: burgers, salads, catfish, steak, etc. However, the recipes all have wonderful twists combined with beautiful artistry. DELISH! Although the meals can talk for themselves, and the atmosphere of being placed inside a historic Victorian house, the menus are enough for me to hesitate.

Talking to my other co-workers, I realize that some people not only eat trash, but they couldn't say they would be able to see/feel the difference in confidence of having a good meal if there was a different presentation. There is a difference, truly. Presentation is the key. When receiving a package at Christmas from your older brother, you expect that inside that brown paper bag, smothered with duct tape there will be not much more than dog poop. However, when Great Aunt Lillian drops off her lavishly decorated, glorious shinny gift from the gods, you have a gut feeling that this is going to be stellar! Although the gifts may be quite opposite, meaning your brother picked out some great CD's and your aunt only got you an ugly sweater, you saw the packaging and you knew which one you wanted more. The bigger the package, the better the gift... well, that may not always be true, but that is how our brains think.

So, back to these menus. If I were to sit down and be taken back by the uniqueness of my surroundings only to be followed by someone placing a copy paper menu in front of me- I would be offended. If I were going to pay for not only my meal, but my friends/families- I would be peeved. I would be unsure what I got myself into, and I'd probably try and find something on the menu that "no one could screw up".

Therefore, I have taken it into my hands to create a new and attractive menu. Sticking with the original theme of simple dining, it is not going to be like Great Aunt Lillian's present. Instead it will have curb appeal and allow customers to lick their lips and get ready to cleanse their pallets with an awesome meal!

I'll update with menus soon.